On Demand: Benefit Trends for 2025

At Zest, we appreciate that the wonderful world of employee benefits is rapidly developing and changing as the days go by

And as inflation continues to yo-yo, the need for a strong employee benefits proposition has never been more important. In fact, our research has found that six in ten (60%) say the high cost of living has meant company benefits have become more important to them when deciding where to work.

With pay rises presenting businesses with budget challenges, our benefits guru Joy Waugh recently hosted a webinar where she looked into her crystal ball and found the key employee benefit trends for 2025.

During the insightful session, Joy dived deeper into areas that including:

• The financial challenges employers face
• Zest’s research into the most in-demand benefits
• The importance of employee wellbeing
• How Zest’s flexible employee benefit technology can help support the benefits employees want

During the webinar, Joy went into detail about the importance of being shrewd with your budgets.

“Employers with squeezed budgets may have stark choices around pay – but by investing in their benefits they can contribute to employee financial wellbeing and enhance workplace culture. A best-in-class strategy would utilise specialist services and experts to help with mental health, caring responsibilities, and life stage support” –

The one-size-fits-all approach to employee benefits is long gone, so it’s important that employers continue to tailor their approach to not only the latest benefit trends, but the latest demands of their employees.

This has a huge impact on employee morale, and ultimately, employee attraction and retention.

You can watch the full recording of Joy’s webinar below.