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Top 5 resources to engage employees with your benefits tech


Are you looking for ways to better engage employees with your employee benefits software?

As part of our ‘Top 5’ series, we look at the tools and resources available to help generate more engagement with your flexible employee benefits technology, and how Zest’s intuitive solution allows employers to host all of these fantastic options in one place.

Employee engagement with your benefits platform is like getting a gym membership after Christmas.

Employees are most likely going to use it at first, but then not think about it again until the same time next year.

Your colleagues might say that they’re all for your offering, but when it comes to logging in, that’s a different kettle of fish. Modern day employee benefits software needs resources that are going to entice colleagues in throughout the year, whether that be anytime benefits, Discounts or even company content pages.

Secondly, it’s all about how you communicate those resources. After all, you can lead a horse to water, but that doesn’t mean he’s going to drink it. Delivering personalised resources designed with your employees in mind is key to locking down a strong engagement with your platform.

Below, we dive deeper into the top 5 resources to help keep employees interacted with their benefit technology, and how our all-in-one solution brings them all under the same roof.

A personalised platform

If we could ban one phrase in the benefits world, it would be one-size-fits-all!

It’s a legacy approach that should be long forgotten if you want to improve engagement with your employee benefits technology, boasting the same old resources that have little or no appeal to your diverse workforce.

You wouldn’t offer everyone in the office the same pair of trainers and expect them to rave about the fit, would you? Today’s benefits landscape is all about flexibility and personalisation.

By listening to your people and selecting benefits they actually want, you’ll find a sure-fire way to get colleagues to interact with your platform.

Think fertility benefits for family planners, electric car schemes for the environmentally conscious and travel savings for the curious explorers. Whether annual enrolment or anytime benefits, giving your employees a package that suits their personal lives is key.

Tailoring benefits isn’t just the right thing to do, it’s strategic. When you have an offering that fits better than your favourite jumper, engagement with your employee benefits software jumps higher than Robin Williams in Flubber (maybe we’re showing our age).

So, say goodbye to bog standard benefits technology, personalisation and customisation can be delivered via the Zest platform.

We allow employers to offer benefits packages that cater to the unique needs and preferences of each employee. By treating each employee as an individual, you can unlock their full potential and build a deeper level of engagement.

Zest is personalised to every user, based on the benefits you offer, the benefits they have, and the messages you want them to see.

Total Reward Statement (TRS)

History is spoilt for choice when it comes to famous duos!

Fish and chips, flexible employee benefits technology and Zest, and even Del Boy and Rodney for those who have a soft spot for British comedy. But what about TRS and engagement?

Our unique TRS paints the perfect picture for colleagues, making it easier than a Sunday morning to understand the full value of their benefits package.

It offers a simple, clear and informative 360 degree view of an employee’s complete reward and remuneration package.

The page allows the employee to understand how their total package is segmented, by simply clicking on sections they can see personalised information about each benefit, bonus and ‘perk’ they have. With both a visual and table view, the employee can have a view of their total reward package in a way which suits them.

And the good news? It’s updated in real-time.

We’ve crafted our TRS to help engage employees with your benefits technology.

If you’re looking for ways to drive conversation and build excitement around the ins and outs of your benefits technology, then our TRS is perfect.

Mobile App

Employee benefits technology has come a long way since the days of printed brochures, endless emails to HR and paper submission forms. In short, it was nothing short of a HR nightmare for years on end.

Technology has transformed every corner of our lives, and the future of employee benefits is now at your fingertips.

Our mobile app brings the Technology of Benefits to thousands of people anywhere, anytime!

Designed for today’s modern workforce, it provides a wide range of cutting-edge features aimed at providing access to employee benefit selections effortlessly, delivering enhanced employee wellbeing, engagement, and fostering a more connected workplace environment.

Employees can also benefit from secure biometric login, such as fingerprint or facial recognition and swift access to benefits information without the hassle of remembering passwords or PINs.

Discounts

The secret tool helping an employee’s salary go further (not to mention increasing engagement with your platform).

In today’s economic climate, where things are up and down more times than a yo-yo and inflation is putting a heavy burden on us all, it’s crucial for employers to find different ways to support the financial wellbeing of their employees.

From groceries to getaways, lattes to laptops, a Discounts scheme integrated into your employee benefits technology can drive serious engagement throughout the year.

Like anytime benefits, they’re available 24/7.

Our Zest Employee Discount Module is fully integrated within Zest, providing a seamless and trusted employee experience for users of Zest. Turning on the Zest Employee Discounts Module is as simple as flicking a switch, meaning there is zero additional set up cost or effort, zero ongoing administration and zero additional supplier management.

The Zest Discounts Module also allows you to consume discount information in other Zest modules, such as Employee Benefits (Total Reward Statement), Engagement and Insights.

So, why not help your employees:

  • ‘Slice the cost of their next pizza in half
  • Make ‘sound’ savings on headphones
  • ‘Dial’ down the price of a new phone

Communication tools

When it comes to flexible employee benefits technology, it’s all about creating better workplace with personalised benefits.

In fact, if we were on Mastermind, it would be our specialist subject!

With our powerful and innovative communication tools, we help employers to effectively promote their broader employee value proposition and recognise the contribution of their teams.

A strong, personalised communications approach towards employees is key to improving interaction with your platform, and when it comes to Zest’s employee benefits software and engagement, we have two aspects (amongst many others) that innovate the way employers interact with their people.

Read more about our powerful engagement tools here.

Honourable mentions

Anytime benefits

According to a recent poll, the average Brit spends 47 days of their lifetime waiting in queues.

Remarkable when you think that we’re mostly inpatient when it comes to wanting something new. Something different. Something better.

Your annual enrolment window may only provide access to a number of fantastic benefits for a three-week period (or shorter/longer depending on your preference), but what about the other 49 weeks of the year? Why shouldn’t employees be able to engage with benefit selections anywhere, any time?

By offering anytime benefits, you can ensure that there is always something new available to your employees in between annual enrolment windows. Popular options include:

  • Cycle to Work
  • Gymflex
  • TechScheme
  • Breakdown Cover
  • Charitable Giving

Zest Launch

Ignite engagement with your new benefits platform from day one, with our launch communications service.

With our Zest Launch service, we’ll craft and deliver engaging, internal communications campaigns that drive awareness about your new benefits system, and get your people taking action from day one.

Payslips

Hosting payslips within your employee benefits technology is another great way to have employees engaging with the platform.

How can Zest incorporate all of the above into one solution?

Thanks to our award-winning technology and all-in-one solution, employees can personalise their benefits, understand their total reward, access policies, enjoy discounts, recognise colleagues, and receive targeted communications all within the same place.

Impressive, right? Ultimately, our engagement resources ensure employees will continue to flock to your platform from their first day in their role until the last (although talent retention is a major benefit of an engaging employee benefits technology).

And don’t forget, there’s no hidden fees, no consultancy costs or third-party admin services, we allow you to manage your people, your company content and what you host on your platform with minimal effort.

If you’re looking to increase engagement with your flexible employee benefits technology, book a demo with Zest today!

Written by:
Zest
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